WordPress Advisor
WordPress Development & More as a subscription
Services

Custom WordPress Websites and Plugins, For a Fixed Monthly Price

Imagine having a highly specialized WordPress developer always on your side, ready to craft for you new features, custom themes, plugins, and even complete websites. Without limits, all for a fixed monthly price.

Move beyond the anxiety of unpredictable costs

Forget overblown budgets, negotiating rates, and ditch the hassle of tracking billable hours

No Fixed Project Scope

Benefit from web development and consultations, without hourly billing or project scope limits.

No overblown budgets

Pay one monthly fixed price for unlimited development work, eliminating unexpected costs.

Cancel Anytime

You can benefit from this service without getting locked in any kind of long term contract.

No Vendor Lock-in

You’ll own 100% of the plugins, themes, and the code developed, even if you cancel.

How does it work?

I provide an all-inclusive service tailored to your WordPress needs for a fixed monthly price. An independent extension of your team that provides custom development work for websites, custom themes or plugins, or even for commercial products to sell to a larger audience.

Custom WordPress Development

Web development without hourly or fixed project limits. You can request any development work for WordPress products, Astro or NextJS. This includes and it’s not limited to: full website builds, custom proprietary plugins, custom themes, and more.

You can share your requests either via a Trello board dedicated to you or via email.

We’ll work with you to bridge the gap between your business goals and web development. I use WordPress since 2007 and I have a deep knowledge of its ecosystem. This allows us to indicate the best solutions depending on your specific business needs.

Boost your revenue, optimize your workflow to save hours of work, and more, with a developer on your side always ready to help you plan and build new features, websites, or products.

Ongoing Consultation

Before products or websites, you may need feedback to choose the best course of action. Even just a few hours of planning before jumping to development can save you time, budget, and allow us to deliver more value to you. You’ll have access to my expertise through email or live calls (Google Meet).

You can contact me whenever you have a question or need specific advice about WordPress or a complex issue on your website.

I reply in 12-24 hours during the workweek. The consultation will always be tailored to your unique website and configuration.

What makes WordPress Advisor different?

There are a lot of web development services out there. Why choosing WordPress Advisor?

Crystal Clear Communication

I work with clients from all over the world. I share daily and frequent project updates, and use tools and strategies to keep our expectations always aligned.

Exclusivity

This service is limited to a maximum of 3 clients at a time. This helps me to deliver results faster without compromising quality. I aim to be a flexible extension of your team, rather than a slow, cold agency.

Flexibility

Activate and pause your plan as needed. If there’s a blocker in your project that doesn’t depend on you or me we can pause it, and start again later. If the project scope changes, we can adapt to your needs quickly.

No Over Engineering

I’m pragmatic and strive to find the right balance between over-simplified vs. overly-complex solutions, that tend to excite developers while bringing you zero concrete benefits.

Simplify as Much as Possible…

…without compromising quality. I keep the code well-commented and easy to read. This gives you more flexibility when your internal dev team or another service needs to work on the products developed by me.

Built to Last

Everything I build must last for the long term. I avoid shortcuts that will surprise you later with unexpected bills. I also offer a 6-month bug free guarantee, which is valid even when your plan is not active.

No Maintenance Plans

WordPress Advisor can be a subscription but it’s not meant to be a maintenance service. Based on my experience WordPress websites rarely need it, as long as the product itself is built properly and with expertise.

Critical Thinking

I’ll ask questions to clarify what business benefit you’re pursuing. In web development, it’s easy to get lost in all sorts of fireworks and nice-to-see layouts that will not deliver to you something concrete. This service is an investment and I’m focused on delivering as much value as possible.

Artisan-like approach

Quality, craft, and attention to detail. I strive to deliver pixel-perfect work as much as possible.

Pricing

To get started, select your favorite plan and fill out the form on the next page.
I’ll contact you via email and send a link to schedule our first call together.


The Basics

$3,000 / month

Features

  • Landing Pages
  • Brochure Websites
  • One-page Websites
  • Catalog Websites
  • Custom Child Themes
  • CSS and Styling Fixes
  • 6-month bug-free guarantee

Benefits

  • Faster time to market: we can start working on your site within 1 day
  • No fixed scope: more flexibility with deliverables and unpredictable needs
  • No billable hours, lower your risk
  • Pause anytime in case of need
  • No contracts, cancel anytime
Pause or cancel anytime

Full Measure

$4,000 / month

Features

  • E-Commerce Websites
  • Subscription and Memberships Websites
  • Advanced Custom Child themes
  • Custom WordPress Plugins
  • Troubleshoot, recover, and optimize websites struggling with extensive technical debt
  • Core Web Vitals Optimization
  • 6-month bug-free guarantee

Benefits

  • Faster time to market: we can start working on your site within 1 day
  • No fixed scope: more flexibility with deliverables and unpredictable needs
  • No billable hours, lower your risk
  • Pause anytime in case of need
  • No contracts, cancel anytime
Pause or cancel anytime

Above & Beyond

$8,000 / month

Features

  • Commercial Themes: get a product ready to be sold to thousands of websites
  • Commercial Plugins
  • Complex systems of themes and plugins
  • Parent bespoke themes
  • Headless WordPress websites
  • Web app development: with NextJS or Astro
  • 6-month bug-free guarantee

Benefits

  • Faster time to market: we can start working on your site within 1 day
  • No fixed scope: more flexibility with deliverables and unpredictable needs
  • No billable hours, lower your risk
  • Pause anytime in case of need
  • No contracts, cancel anytime
Pause or cancel anytime

Kind words from past clients

Matt is like an excellent therapist, he listened to all my problems and really helped me understand what I wanted to build and why. I had been thinking for 12-18 months about launching a membership site and had many drafts of my business plan. But ultimately I struggled to envisage how it would all come together because I did not have any appreciation on what functionality was possible. That’s where Matt came in, and we learned by building. He listened to all my vague plans and helped me arrive at well-defined requirements and a clear picture of how my site would function and look.

Brian O'Sullivan

Matt is a true pro and a pleasure to work with! The project was very complex, and Matt went above and beyond to deliver a product that I feel will benefit my company for many years to come. Hoping to work with him again very soon! Highly recommend.

Nicholas Palm

It was an absolute pleasure working with Matt on this project. He has transformed my website into a fast and beautiful thing! His communication skills are amazing, he listened carefully to all my requests, and explained everything that he did. I felt very much engaged with every step of the project. I'm super impressed overall.

Samantha North

Matt did a great job with the integration of Woocommerce/Wholesale ecomm shop in our WordPress website. He's a great communicator and gave timely updates on the progress and any issues that popped up. We're very happy with the end result and would highly recommend him to anyone that needs custom WP/ecomm tasks done in a professional and quick manner.

Pieterjan Decoster

Matt was exceptional in every way, from first contact to completion. His communication was crystal clear and this made sure he had every detail just right. There were no amendments required to his work, he simply delivered the job flawlessly, ahead of schedule. I'd been labouring over this website issue for days, wasting time, effort and money on trying to make it work. Hiring Matt to complete this task was one of the best decisions I've made regarding web design.

Ed. Peczek

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Any Questions?

In order to ensure the highest quality service for my clients, I limit my workload to no more than three active clients at a time.

Regardless of my current availability, you can always send me an email by clicking the button below, even if you just have some questions.

During the workweek I usually reply within 1 day.

Get Started
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Selected Projects

A screenshot of Dolby.io

Dolby.io

Custom Theme Development • Custom Development

As part of this project, the client provided a detailed prototype in Figma, and I’ve developed a custom WordPress theme. The project involved creating custom Gutenberg blocks and several custom templates.

Visit

A screenshot of SlotsFan.com

SlotsFan

Consultation • Custom Theme Development

This project involved transforming a Figma prototype into a high-performance, SEO-optimized WordPress site easy to manage for the client. The initial step was an in-depth consultation, reviewing the designs to streamline the development process. This phase played a key role in aligning the project with the client’s vision, smartly allocating resources to maximize budget value.

The creation of a custom GeneratePress theme enhanced both user experience and site performance. To address the client’s priority for simplicity in content management, I focused on delivering a website that ensures ease of editing for their team. I fortified the website’s defenses against vulnerabilities, ensuring its long-term stability and aligning with the client’s goal of a secure, low-maintenance solution.

Visit

A photo of Coffee Radar

Coffee Radar

Full Stack Development • UI Design • Programmatic SEO • Geolocation APIs

I designed and developed a custom WordPress parent theme and 7 plugins from scratch for this website. Coffee Radar helps you discover awesome spots for great specialty coffee or a productive work session. With programmatic SEO the website had over 100,000 impressions on Google in 2024, and it’s constantly growing. Users can share reviews and add new locations. Each location is vetted semi-automatically before being published.

Visit

Review summarizer powered by AI

Full Stack Development • Astro • Qwik • WP API • UI Design

I’ve designed and developed a web app to summarize online reviews and organize a WP site content, with 3rd party AI models. The app automatically finds and uses real user reviews of a location, to generate a 100% original description (roughly 1200 characters) that describes precisely what hundreds of people have said about a place or a product and its unique features. It can also organize a WordPress website content with tags.

Coming Soon

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WP Product Placer

Commercial WordPress Plugin Development • UI Design

I collaborated closely with the client to identify pain points in their workflow and develop a solution that would help them save time and boost their revenue. After the discovery phase, I designed the main plugin components in Figma. I then developed a custom WordPress plugin. In this project I took care of the backend and front-end development of the entire plugin. The plugin is currently private, but will be released as a premium plugin to the public in the future.

Coming Soon

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Frequently
Asked Questions

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Where are your clients from?

80% of my clients are from the US, EST time zone. I’ve also worked for clients from the US west coast, Canada, UK, Germany, Netherlands, Belgium, China, Australia, and more.

How did that happen? Initially, I met clients from all over the world via a freelancing platform. Then, I also started to receive inquires from LinkedIn, YouTube, and even Reddit.


What type of WordPress work do you specialize in?

My clients are mainly subscription-based businesses and affiliate marketing networks. Most of my clients rely on WordPress for their main business websites.

I create WordPress products from scratch or find existing solutions to solve specific business problems associated with WordPress websites.

Some examples: build a custom plugin to manage affiliate offers, build custom Gutenberg blocks, build a custom stock management plugin, build a bespoke parent theme with custom settings that can be used across several websites, develop a web app to summarize real user reviews with AI, convert a Figma prototype into a bespoke theme (and plugins) to handle its specific custom features and settings.

I mostly do full stack web development and take care of the discovery phase in some projects. I conduct discovery phases when simple consultations aren’t enough to define the technical project requirements.

In terms of business verticals, most of my clients for the past four years were and are affiliate marketing websites and networks, or subscription websites: e-learning, memberships websites, and similar.


What if I need a maintenance plan?

In my experience most of the time maintenance can be conducted independently by one team member of your business, and I can offer directions on how to do so.

I work hard to make sure you don’t need any maintenance plan. And if something is wrong with the code produced as part of this service there is a 6 months bug-free guarantee. Six months is plenty of time to make sure everything works perfectly.


How do you document your code?

When I develop something for my clients, I always assume that other developers may need to edit the code base in the future. And I do my best to make their job as easy as possible.

I will share with you the Github repository for your project(s) so you’ll always have access to the full history of my code edits.

Of course, I comment my code so other devs can understand how it works and help make future edits easier.

I will also provide a more extensive documentation of my edits. You will always know what I edited, how I did it, and when.


Who’s behind WordPress Advisor

Hi! I’m Matt Bonacini. As a full-stack web developer I’ve created WordPress Advisor after helping and building 100s of WordPress business websites, of all kinds. My mission is to help online businesses who work with WordPress to increase their revenue and simplify their workflow.

I’ve developed WordPress websites and custom WordPress products, plugins and themes, for all sorts of business models. I use this CMS since 2007, and over the years, I’ve worked with companies of all sizes: from small businesses to large corporations, like Dolby.

If you have any questions, about this service or about your business WordPress website, feel free to reach out to info@wordpressadvisor.io.

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