Now

I believe that what we’re doing right now truly reflects who we are, rather than just going over what we did over the past XX years.

This page exists to share what I’m working on right now. I usually update this every other month.

v1.1.9– Updated May 5th, 2025.

Quick Overview

💼 My business is registered and located in Sofia, Bulgaria.
🌍 I’m originally from Modena, Italy. It’s a small, mostly unknown city, even though some of its automotive and food products are quite famous, and you probably already heard about them 🙂
👨‍💻 My main craft consists of building custom themes and plugins for WordPress. I’ve been doing this professionally for clients since 2016. Even though I’m a WP user since 2007. I also use other tech stacks to build web apps beyond WordPress: NextJS, Astro, Qwik, React.

Work

Working as a freelancer on client projects for highly customized WordPress sites (themes and plugins). Clients usually find me on LinkedIn (profile here), YouTube, or on Codeable (profile here). Most of my work time is spent on client projects. Most of my clients are from North America, US and Canada.
Working on videos I’m publishing on my YouTube channel (link). Currently these are simple tutorials about WordPress. I’m starting from the very basics, but the plan is to get to more advanced topics.
I write content about WordPress on LinkedIn, here.

Side Projects

Voice to Post (temporary name). A web app to help you post on LinkedIn more frequently and save time while doing it. Built with React and Astro. I’m looking for test users who will get this for free before it becomes a paid product. More info here!
Coffee Radar: helps you finding the best specialty cafés around the world. I built this for remote workers that want to find a public place to work from with their laptop, and for people who enjoy specialty coffee.
Useful Content App: built with Astro and Qwik. The side project of the side project. This app is for private use only and it provides a system powered by a variety of generative AI models to include some AI content on Coffee Radar and to help organize the coffee shops. The goal: include automatically useful content (according to the Google Helpful Content update) about coffee shops spread around the world. Content that users will not find easily online. This app may become a proper SaaS that works for all sorts of directory websites.

Now Page Credits

Inspired by Derek Sivers and Shavin Peiries. They say you should make one too, here’s why.

v1.1.9– Updated May 5th, 2025.

Who’s behind WordPress Advisor?

Hi! I’m Matt Bonacini. Nice seeing you here! I’m a full stack web developer and UI designer. My mission is to help online businesses built with WordPress to increase revenue and grow profits.

I dedicated my entire career to WordPress websites. I use this CMS since 2007, and over the years, I’ve worked with companies of all sizes.

I’m also a member of Codeable, a top-class platform built exclusively for WordPress-related projects. Only the top 2.8% of candidates are accepted on the platform.
You can check my public Codeable profile, which includes reviews from my past clients, here.

Any burning questions? Send me a question here.